Extending the lifecycle of a product.
Pharmaceutical product marketing and
R&D are continually faced with issues
such as how to maximize their product's
potential and how to maintain market
interest when sales begin to drop,
particularly when newer, better, or more
inexpensive prescription competitors
become available.
With a revival plan, a mature brand
can be revitalized as a high-selling product,
earning substantial profits with minimal
marketing costs.
