International Business


Global growth through well-planned expansion.

Our assistance for organisations to spread their global footprint lies in our rich global experience. Our expertise enables us to acknowledge and respond the region-specific challenges in terms of political beliefs, business attitudes and legacy practices.


International Trade

International trade is the exchange of goods and services between countries. Trading globally gives consumers and countries the opportunity to be exposed to goods and services not available in their own countries, or more expensive domestically.

Emerging Market Entry

An emerging market economy is that of a developing nation that is becoming more engaged with global markets as it grows. A organisation's entry into such lucrative markets is due to growth potential and tapping of a new consumer base.

Joint Venture

A joint venture involves two or more businesses pooling their resources and expertise to achieve a particular goal. The risks and rewards of the enterprise are also shared.

Go-to-market Strategy

A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage.

Strategic Alliances

A strategic alliance is an arrangement between two companies that have decided to share resources to undertake a specific, mutually beneficial project. A strategic alliance agreement could help a company develop a more effective process.

Customer Insights

Customer insights is the understanding and interpretation of customer data, behaviors and feedback into conclusions that can be used to improve product development and customer support.